The news of the day today was that the new Grizzly Bear had leaked—three months before its official release date and apparently of a quality substantially below what the band intends. This post at Idolator, in which people were actually asking Grizzly Bear's Ed Droste outright if he would point them to the link for the leak, or better yet be a sport and leak a higher-quality version, was the most entertaining thing I'd read about it all day, though also the most depressing.
Back in December when the Animal Collective album had yet to leak there were similarly entitled claims, appeals, and threats related to a stupid rickroll that got out of hand. In both cases the moral of the story is this: don't tease indie rock fans. We deserve our music when we want it, without payment. We place no value on a musician's artistry. Albums have become like bounties one can collect on, holding them up and shouting to the masses "LEAKAGE!"
I'm sick of it. It's gotten to the point that it's just... gross. And sad.
I'm not innocent. Though I've never been to a bittorent site or downloaded a full album prior to its release, I have hunted down individual mp3s, often amounting to a full album, through places like Hype Machine. I don't acquit myself of anything. I will say: I've never pointed other people to a full-album download for a record that hasn't come out yet. I've always felt like that was kind of a dick move.
Anyway, the point is, whether I've participated or not, I've typically accepted that that's just the way it is these days. Leaks happen. People get excited and it's there so they download it. But then two weeks ago Touch & Go essentially went out of business. And a bunch of people who care deeply about music—independent music—were laid off as a result. A bunch of smaller labels that depended on T&G's distribution aid were left to figure something else out. It might be too soon, but could some of those smaller labels go belly-up as a result of this?
It sucks! And sure, you can be cynical about it and see nothing new under the sun here—the current climate of downloading is ruining record labels big and small, yawn. And Animal Collective's album leaked but they also hit #13 on Billboard in their first week of release (selling a whopping 24,000 copies... see, it's still sad). And Grizzly Bear may well hit a similar mark. But come on: think about a label like Touch & Go, one of the most venerable indie labels of all time. It's all but gone now. And we're all a bunch of assholes for helping them toward their ruin. You think they'll be the last? You don't have to be the douche twittering in Ed Droste's face to be complicit in all this.
Chill on the Grizzly Bear and all those other records. Just let them come out when they're supposed to. And if the leaks are out there, don't be the asshole who flashes the big blinking arrow. Let the bands retain a little control over how and when their art is consumed—and for god's sake give them some money. Hype don't pay the bills, bitches.
I'm just a little tired of it all. I feel like someone's parent right now, lecturing on a subject you've been lectured about a million times before. All I ask is you just think a little about what hunting down a leak is all about—or worse, offering a leak to others. You're being an asshole.
I wish it were so simple. I've been writing a bit about where music fits in today's culture, and there's just not much room, or interest. The people who want the music the most are those who find leaks. Beyond that is a very tiny market as you note with Animal Collective's sales figures.
The music industry needs to restructure itself. It's a painful business decision that smacks of karmic retribution for generations of corruption, but it's the only way they'll survive.
Still, I'm not entirely convinced that they need to. Yes, venerable labels like T&G will die off, but those artists might be better served by self-releasing their stuff digitally.
There are positives in this. They're just hard to see right now.
Posted by: J T. Ramsay | March 04, 2009 at 03:39 AM
While I agree with Ramsay that it's the people who WANT the music the most who find the leaks, I don't believe that complicates the basic thesis re one whit.
Because I don't think "the people who want the music the most" is the same category as "the people who the band depends on to buy the music so they can do this for a living".
When the leaks are hard to find, the people who go looking THAT hard -- I mean REALLY go looking, and do the work -- are also least likely to be the ones who the band DEPENDS on to pay their dues by getting the album. Sure, many will...but these folks will pay eventually, whether it be through album sales, donations, going to shows, pay for the rarities, etc.
On the other hand, the easier it is to find the album , the more you cut into the larger group of those who WOULD pay for the album...but may not do much else to support the band. Those folks exist as a band goes semi-famous, or at least popular; they buy copy when Paste or Pitchfork mentions the band, maybe, but they're not scouring the tubes. It's easy for us -- the folks who comment, after all, and thus reveal a particularly digital mindset -- to claim that we're the typical user, and imagine our habits as normative. But for now, at least, for most and in most, labels/promoters with hard copy to push, plus the very EXISTENCE of hard copy in stores, for better or worse, still help that process along, and regretting their loss seems productive.
Posted by: boyhowdy | March 04, 2009 at 06:25 AM
JT, thanks for the comment as well as the response at your own blog.
I have to say my feelings about the current culture and "the industry" is complicated - more complicated than my post can describe. For one, I'd love nothing more than to see all the majors implode due to their ineptitude. Their history of exploitation--of artists and of fans--does deserve a little "karmic retribution," as you put it. But I do draw a line somewhere when it comes to the indies. Not long ago I used to run a club that catered to DIY bands, staffed by volunteers who put in their time and money to help make it happen. If a night had a bad turnout, it wasn't uncommon for the five people who showed up to pull out as much money as they could to help that band get some gas money. A label like Touch & Go epitomizes a support system for bands that WASN'T corrupt. It just makes me sad, tremendously sad, to see that the era of fans and artists all in it together--seems to be over. In the world of indie rock—that's the specific realm I'm talking about here—the fans have disconnected themselves from the equation. If one doesn't see the difference between fucking over Grizzly Bear or Touch & Go or other indies vs. "karmic retribution" for Warner Brothers or Britney Spears, then to my mind something really meaningful has died.
Posted by: scott pgwp | March 04, 2009 at 06:46 AM
I like nabbing a whole album via torrent when I'm sure the band has gone to suck. I watch the share ratio skyrocket, and I am pleased I had a effect on making sure this album made less that it would had without my participation.
Posted by: Capitalizzy | March 04, 2009 at 09:48 AM
I downloaded a leak of the new Dan Deacon album a few weeks ago, but I still intend, then as now, to buy it (probably on vinyl).
I don't seek them out, but I've 'happened' to hear some of my most expected albums of last year (Envy/Jesu, Grails) before the actual release date, but again I still bought the vinyl. An folder of mp3s is the starting point of where I listen to music, not the end. And definitely not paying for music you claim to really like is unethical - but leaks don't necessarily mean non-payment over the medium-to-long term.
Posted by: gabbagabbahey | March 04, 2009 at 09:51 AM
Are you real? How did so many errors of logic make it into such a short comment?
Posted by: scott pgwp | March 04, 2009 at 09:52 AM
My last comment was directed at Capitalizzy, not you, Gabba - though your comment is one I've seen before when this sort of debate comes up. I don't doubt you, but I think it's a rare person who does this consistently.
Posted by: scott pgwp | March 04, 2009 at 09:56 AM
My answer is vinyl. It's the best physical medium we've got.
If I were one of these bands, I'd offer up an official leak of a vinyl rip and sell the 'pristine' mp3s to those who need that kinda thing.
Or I guess we just have to wear some extra integrity these days, with such ease of access to pirated works.
Posted by: Brendan | March 04, 2009 at 11:25 AM